We can help keep your brand on track and in shape, across the board

The brand is at the heart of your business. Is it, and everything it directly influences, working at its best?

We help achieve this by realigning existing brands, lifting tired ones and developing new or reinvigorated versions

From swing tickets to packaging, web presence, ads, identity, working environments, product/service portfolio and retail environments etc. we can help you streamline your brand’s competitive edge

Does the brand have a clear strategy, documented plan and style, that everyone involved with it can consistently build on?

Only a well-founded brand strategy and implementation plan stands the test of time, creating potent competitive differentiation

From start to long-term strategic planning, your entire public brand presence can be optimised

Not forgetting internal and stakeholder audiences, among others too

Process

“you don’t know what
you don’t know”

Our approach to brand projects is always designed bespoke, to your objectives and needs, not forgetting to focus on the commercial realities of life, as well as what matters in the bigger picture

Irrespective of whether you are an established or fledgling start-up brand, we essentially follow the same rigorous processes. It’s a relatively simple, logical procedure that is followed, to get the best out of your brand

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Preparatory
Groundwork

The buisness
Market context
Competition
Market research

However, it’s the wide-ranging experiences drawn on, leaving no stone unturned as we explore relevant detail, that leads to stronger, enduring, competitive and outstanding brands

Follow-up includes either partnering with you, or committing to a continued mentoring programme, to make sure all the details are implemented at the right time. Mentoring delivers a confidential sounding board for brand and business ideas, drawing from enterprise experiences and research

CREDENTIALS

Incorporated in Ireland in 2001. Background: market research then strategic planning directorships in global and local ad agencies; followed by many years’ brand consultancy

Core skills lie in the development of business and brands of all sizes, to help give them real commercial edge

An edge rooted in many aspects of running businesses and in various sectors: ranging from service industries, through finance, tourism, craft, brown goods, motoring and retail, to fmcg and corporate

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We have worked across the whole spectrum of company sizes. From start-ups, to emerging SMEs and global conglomerates.

Each has its own characteristics, and with decades’ experience, the contribution we make, based on tried and tested diversity, is very potent. Therefore our experience and input represents considerable value for money

CASE STUDIES